We build strong relationships with your customers through fun and mutually beneficial activities that participants find professionally rewarding. There is no substitute for an army of happy customers in the marketplace. We’ll help you achieve that.
We run micro-targeted campaigns to learn how potential buyers react to messaging, what alternatives they evaluate, and how they make purchase decisions. Get to a repeatable sales model quickly when launching a new product or entering a new market.
Market & Competitive Analysis
Content Development & Tech Writing
Social Media Management
Messaging & Positioning
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If there is one fundamental tenet that every experienced marketer will tell you it is this: you have got to segment your market and select a target. That one rule is basically the first, second, and third Commandments of Marketing. But segmentation can be pretty complicated. Where does one segment end and another begin? How […]
I’m not an expert on Haiti – not by any means. In fact, before this past weekend I knew exactly three things about Haiti: 1) Where to find it on a map 2) There was a devastating earthquake there a few years ago 3) Haiti’s people are suffering under very difficult living conditions I had […]