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Explorics helps marketers do more with their customers.


Your customers are one of your greatest marketing assets. They have the power to drive more buyers, speed up the sales cycle, amplify your brand, and fuel market growth. We help you build and implement great customer-based marketing strategies.



How Can We Start?


Our Services

Customer Intelligence

Customer Intelligence

Deep, actionable human intelligence about new buyers, customers, partners, and competitors.

Content Marketing

Content Marketing

Compelling, engaging content that tells your customers' stories to new, eager buyers in creative ways.

Growth & Validation

Growth & Validation

Find new ways to scale demand generation and product launches, staying ahead of the market.

Workshops

Workshops

Interactive, expert-led sessions to develop business models, messaging, and product requirements.

Recent Work

  • Cyber-Ark Customer Analysis

    Client Work

    Getting Customers to Love You – And Show It

    Webcast Recordings

    Getting Customers to Advocate For You

    Client Work

    The Power of Influencers

    Client Work

Recent Blog

14 May

SlideShare: The Most Undervalued Social Platform for B2B Marketers

Content marketing is all the rage right now. Understandably so. It’s the best way to reach customers in a fashion that’s trustworthy, informative, and shareable. In fact, 91 percent of B2B marketers say they use it, according to research done by the Content Marketing Institute. But there’s one platform that’s paying huge dividends to those who [...]

B2B Marketing 2.0, Resources | No Comments
27 Feb

Are You Managing Demand Generation Against Ancient Metrics?

Modern demand generation organizations are lean, metrics-driven, opportunity-closing machines. They are run Moneyball-style by managers who are equal parts analyst and coach. So are you paying attention to the right sales & marketing metrics?

Blog | No Comments

Our Latest Video

”Getting

What's the secret? Devolutions can tell you - they've been doing it for years!

Our Clients

    • HubSpot
    • Verisign
    • Cyber-Ark
    • Influitive
    • Bit9
    • Lionbridge
    • LeapFrogRx
    • Survey On The Spot
    • V.i. Labs
    • TeleManager
    • VoltDB
    • Exoprise
    • Nasuni
    • dynaTrace
    • Digilant
    • Signiant
    • Keas
    • Visual Mining
    • Paradigm4
    • Tervela

About

Explorics is a strategic consulting firm specializing in customer intelligence and go-to-market strategy. We help software companies engage their customers to create compelling content that opens new channels and attracts new buyers.

From the Blog

  • SlideShare: The Most Undervalued Social Platform for B2B Marketers

    14 May, 2013
  • Are You Managing Demand Generation Against Ancient Metrics?

    27 Feb, 2013
  • The Intersection of Community-Driven Innovation and Demand Generation

    22 Feb, 2013

Contact Us

1050 Waltham Street, Suite 325
Lexington, MA 02421
(617) 758-8998
info@explorics.com

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