Blog

Content marketing is all the rage right now. Understandably so. It’s the best way to reach customers in a fashion that’s trustworthy, informative, and shareable. In fact, 91 percent of B2B marketers say they use it, according to research done by the Content Marketing Institute. But there’s one platform that’s paying huge dividends to those who [...]

Modern demand generation organizations are lean, metrics-driven, opportunity-closing machines. They are run Moneyball-style by managers who are equal parts analyst and coach. So are you paying attention to the right sales & marketing metrics?

Thanks to the Boston Product Management Association for a great event last night. Rachel Happe give a great talk about the role of communities and social networks in the product innovation cycle, and I met lots of great people.

In the B2B buying process, authorship has become one of the most important parts of a content marketing strategy. Sure, catchy infographics and clever videos can draw lots of visitors to your site. But if you really want to convert visitors and nurture your audience, you must build trust with them.

How do you keep your great technology from falling flat in the market? Building a fantastic product is only part of the equation. The other key component is driving adoption. This post will describe a basic process for discovering repeatable market patterns that form the basis of a go-to-market funnel for customer acquisition.

We started this year with a couple great new additions to the team, operating out of a brand new space that we are proud to call home. Check out some of the exciting things that are coming from Explorics in 2013.

This presentation walks through the basics of identifying what parts of your business model canvas to test and how to think about constructing simple experiments against your model. This was given at the January 22, 2013 meeting of the Business Model Generation Meetup in Cambridge, MA. Please let us know what you think!

I’m really glad to be a part of Cambridge’s Business Model Generation meetup. There’s nothing like the feeling of surrounding yourself with a roomful of enthusiastic entrepreneurs trying to learn, help each other, and build great businesses. This week I presented to about 25 “masterminds” at DogPatch Labs. The topic of the night was the [...]

Seth Godin posted an article that every high-tech entrepreneur needs to understand, so I wanted to provide a little bit of commentary about it. His idea is called the “Circles of Marketing” and it describes the layers that are involved in engaging your market through a product or service.

We are so proud to have been named one of MassHighTech’s 5 Startups to Follow for this week! Congrats to all the nominees and our peers Directr, SeeWhy, Rebiscan, and Agency 180.